For larger
companies looking to sell up, share prices are everything. Share prices
indicate how much an investor stands to gain from ploughing money into your
company, so they’re an important indicator of your value. This leads us at RTA
Business to ask, can shares rise without profit?
Shares are a
crucial measure of wealth for a business that has floated on the stock market
(making shares available for investors). That means that you need to ensure
that your share prices are as high as possible, so that a buyer will know that
your business is valuable.
The most
obvious factor in share price rise is profit margins. The amount of money you
make is a direct reflection of the value of your business. However when profit
margins don’t rise, is it possible for share prices to rise anyway?
Share Prices Rise at Yahoo
In fact, it
really is possible to increase share price without profit and all you have to
do is look at the latest market activity at search engine corporation Yahoo to
see how.
At the moment profits at Yahoo are
actually falling. There was a 20% fall in first quarter profit. It measured
$312 million (£187 million). It still beat expectations, but it wasn’t exactly
fantastic. However share prices, at the time of writing, had jumped 9%. How is
this possible?
The company came out with a raft
of facts of figures to assure investors that Yahoo is on its way up in the
world. Apart from the fact that profits still beat expectations, overall
revenue was actually at its highest since 2010. Yahoo raked in $1.1 billion in
the first quarter, with display advertising revenue rising by 2% to stand at
$409 million.
Yahoo’s share price was also
spurred on by the fact that Chinese internet monolith, Alibaba, of which
it owns a whopping 24% stake, saw
revenue rise 44% in the last quarter of 2013. Of the situation, Yahoo Chief
Executive, Marissa Mayer said that she “is really pleased by our first-quarter performance."
What RTA
Business Has to Say
So at RTA Business we remind you that share prices
aren’t as simple as how much profit you’ve got in the bank. Investors, whilst
they are certainly interested in profit, also use the long term likelihood of
business success to measure a company’s worth on the international market.
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